AI SEO Services: Getting Found in Google and AI Search
AI SEO is the work of making a business visible wherever people now search — Google’s results, Google’s AI Overviews, and AI assistants such as ChatGPT and Perplexity. It combines traditional SEO with answer engine optimization and generative engine optimization. Google’s own guidance describes optimising for AI search as “still SEO”.
What AI SEO actually means
“AI SEO” is used to mean two very different things, and it is worth separating them before spending money. One meaning is using AI tools to produce SEO content faster. The other — the one that matters for being found — is making a business visible inside AI-generated answers as well as ordinary search results.
This service is the second. It is not a content mill. Publishing large volumes of AI-written pages to chase rankings is named in Google’s spam policies as scaled content abuse, which applies “no matter how it’s created”. Doing that to a client’s site is a way to get it penalised.
What the evidence supports
Much of what is sold as AI SEO has nothing behind it. What does have evidence is narrower and less glamorous — and it works because it is mostly good SEO done properly.
- Crawl access for the AI search bots — OAI-SearchBot, Claude-SearchBot, PerplexityBot and Googlebot — checked at both robots.txt and CDN level
- Quotable content: the only peer-reviewed GEO study found adding statistics, quotations and cited sources raised visibility in AI answers by roughly 27–41%
- Self-contained answers under question-phrased headings, so a passage can be lifted and attributed out of context
- Consistent business details across every profile and directory, so AI systems treat the business as one entity
- Earned third-party mentions — one study found 72.7–81.9% of sources cited by GPT were third-party media rather than brands’ own sites
- Honest measurement: mention rate across repeated prompts, never a fictitious “AI ranking”
What we will not sell you
An llms.txt file presented as an AI lever. Google says its search systems do not use it, and a study of roughly 300,000 domains found no relationship between having one and being cited.
Schema markup presented as an AI-citation lever. The best available test — 1,885 pages against roughly 4,000 controls — found no benefit, and a small decline in AI Overview citations.
A guaranteed AI ranking. In repeated testing, the same list of brands appeared in fewer than 1% of runs of an identical prompt. Anyone reporting a stable “position” in ChatGPT is reporting something that does not exist.
What you get
- Crawler-access audit across robots.txt and CDN bot settings
- Baseline of how AI assistants currently describe your business, across a set of real buyer prompts
- Content restructuring for quotability — specific figures, sources and self-contained answers
- Entity consistency across your website, Google Business Profile and directory listings
- A plan for earning genuine third-party mentions
- Monthly mention-rate measurement with the method stated
Who this is a good fit for
- Businesses whose buyers research and compare before getting in touch
- Companies that already rank reasonably and want AI-answer visibility on top
- Anyone who has been pitched AI SEO and wants an honest read on what is real
- Considered-purchase and B2B services, where AI research is most common
Frequently asked questions
What is AI SEO?
AI SEO is making a business visible in AI-powered search — Google’s AI Overviews and assistants like ChatGPT and Perplexity — as well as in ordinary results. It combines traditional SEO with answer engine and generative engine optimization. It should not be confused with using AI to mass-produce content, which risks a spam penalty.
Is AI SEO different from normal SEO?
Less than it is usually sold as. Google’s own guidance says optimising for its generative AI search is “still SEO”, because AI Overviews are built on the same ranking systems. AI SEO adds emphasis on quotable content, crawler access for AI bots, and what third-party sites say about you.
Can you guarantee my business appears in ChatGPT?
No, and nobody honestly can. AI answers vary from run to run — in one large test the same brand list repeated in fewer than 1% of runs. What can be improved and measured is how often you are mentioned across many relevant prompts.
Do I need an llms.txt file for AI SEO?
There is no evidence it helps. Google says its search systems don’t use it, and a study of around 300,000 domains found no relationship between having one and being cited by AI. It does no harm, but it is not worth paying for.
Will AI-generated content help my SEO?
Using AI to assist writing is fine. Publishing large volumes of AI-generated pages to manipulate rankings is named in Google’s spam policies as scaled content abuse, which applies however the content was produced. It is one of the faster ways to get a site demoted.
Related services
Want to know if this is right for your business?
Book a free strategy call. We will look at where you are now, what you are spending, and whether ai seo services is actually the thing that will move your numbers — or whether something else should come first.